Bring Old Skool to Life: A Vans Campaign by Tres Amigos Media

This campaign was directed and produced by our very own OLIVER NAVA for the most iconic Vans model, the ‘Old Skool’, showcased across Latin America and in every movie theater throughout the region.

To capture the spirit of this classic, we didn’t stage it, we lived it. We followed real people in their local beat; tattoo artists, dancers, skateboarders, individuals whose careers and passions embody what Vans calls “Off The Wall”. We stepped into their environments, let them lead, and let the story unfold naturally. we embraced the chaos, the freedom, and the raw authenticity that defines the brand.

This wasn’t just a shoot, it was a deep dive into the culture that makes Old Skool timeless.